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We Analyzed 1500+ B2B SaaS Marketing Tools Used by 1900+ Companies: Here’s What We Found

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The world of business can be a daunting landscape, and staying on top of your game requires a great deal of effort. As a B2B SaaS sales representative, you know this better than anyone. You’re tasked with staying on top of the latest trends, outperforming the competition, and delivering on your revenue goals.

You need the best marketing tools at your disposal, and in this blog, we’ll explore what’s essential for B2B SaaS marketers in 2020. We’ll go through the data of over 1500 marketing tools used by 1900+ of the top performing B2B SaaS companies in the U.S., and break down what each one can do for you.

Search Engine Marketing Tools

Search engine marketing is an essential tool for B2B SaaS companies. It’s a great way for smaller businesses to compete with larger ones by targeting specific audiences in a cost-effective way. Google Ads is directly used by 73.5% of the top-performing B2B SaaS businesses in the U.S., and is an invaluable tool for reaching target audiences.

Search Engine Optimization

Search engine optimization (SEO) is another key tool for gaining visibility. Over 55% of the best B2B SaaS businesses in the U.S use Moz, and it offers a variety of features such as site audits, rank tracking, keyword research, and backlink analysis. SEMrush and WordStream are also popular options, with 2.8% and 2.2% of the top-ranking B2B SaaS businesses using them, respectively.

Marketing Analytics Tools

In today’s world, marketing analytics tools are essential for deriving insights into various marketing variables. It allows marketing teams to troubleshoot, strategize, and execute plans more effectively. Google Analytics is the most widely used, but Optimizely is the top choice of 6.4% of the top-performing B2B SaaS businesses in the U.S.. Mixpanel and Heap are also popular options, used by 3.2% and 2.9% of businesses, respectively.

Marketing Automation Tools

Marketing automation tools are invaluable for B2B SaaS marketers. They allow teams to automate a variety of marketing operations, enabling them to cut out manual processes that’d otherwise be unfeasible. HubSpot is the most commonly used, with 19.6% of the top B2B SaaS companies in the U.S. using it. Marketo is also popular, with 8% of companies relying on it for marketing automation.

Conversational Marketing

Conversational marketing is another avenue for marketers to reel in potential leads. Intercom is the most popular conversational marketing tool used by over 10% of the top-performing B2B SaaS businesses in the U.S. Intercom is closely followed in second place by Drift with 8.9% of top B2B SaaS businesses in the U.S using the tool to connect site visitors with sales teams. 

Email Marketing 

Email marketing tools automate your marketing emails and responses, letting you manage all your email interactions from a single platform. MailChimp is the most widely used email marketing platform with 8.5% of our analyzed population using it. Zoho Campaigns comes in at second place with 3.8% of top B2B SaaS businesses in the U.S using the tool for automating their emails. The third most popular email automation tool based on data, 2% of top performing B2B SaaS businesses in the U.S use Constant Contact

Affiliate Marketing

Affiliate marketing platforms are a great way to get your business’ name out there. TUNE is the most popular affiliate marketing tool used by 7.7% of our analyzed population. 2.4% of the top performing B2B SaaS businesses use ShareASale offering them access to over 3900 affiliate networks. Outbrain is the third most used affiliate marketing platform used by 1.6% of the best B2B SaaS businesses in the U.S.

PR Marketing

PR marketing tools give you access to many PR functionalities that help you reach out to blog, newspaper, and magazine audiences. Newswire is the most popular PR marketing tool according to our study, with 9.1% of ‌the top performing B2B SaaS businesses in the U.S using the tool. GlobeNewswire is used by 3.8% of top B2B SaaS businesses in the U.S, while PR.com is the third most popular PR marketing tool used by 3% of the businesses.

Conclusion

Choosing the right set of marketing tools is a capital-intensive process, but it can give smaller businesses the edge they need to compete with larger corporations. With the right tools and an understanding of how to use them effectively, you can revolutionize your B2B SaaS business and dominate the market.

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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