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3 Ways to Find Any B2B Tech Company’s Customers

3 Ways to Find Any B2B Tech Company’s Customers

In the two decades it’s taken for the Nokia 3310s to be replaced with iPhone 12s, a lot has changed. Back in the day, when you wanted to find out who the customers of your competitors, partners, or other companies were, you had to do a lot of work, talk to several people, and eventually guess who their customers were. 

But today, thanks to the power of the internet (and sales intelligence), you can do this from the comfort of your home (assuming you’re still working from home). There are many ways to find the customers of ANY B2B tech company. Of course, some of them are more foolproof than others. Let us look at the three different ways in which you can do this (Spoiler alert: #3 is the easiest and fastest way to get this done).

#1 Find Customers Using Review Websites

Source: www.g2.com

In today’s world, several customers  that use a product or service make sure they talk about their experience on review websites such as G2, Capterra, and TrustRadius. Doing some manual research on these websites can help you uncover some customers of any tech products.

Here’s an example: Let us say you want to find customers of Asana, the project management software, using G2. You can see that G2 allows you to view not only the reviews, but product information, pricing and other features of Asana. It also shows other comparison products to Asana.

(Source: https://www.g2.com/products/asana/reviews)

Now after reading through the reviews finding their contact details, you finally have a name and the company they work for, it is time to find their LinkedIn company page or profile. To find out if your product is better fit for them make sure to spend some time researching them.

If you are not able to find the person’s company/LI profile right on the page, look them up on Google. This way, you can build a small list of about 10% of the people that use the product (this might also include people that don’t currently use the software, and it goes without saying that it doesn’t include about 90% of the customers that haven’t written reviews about the company).

This could be due to the fact that only about 5%–10% of consumers write reviews. So the customer pool you generate using this manner will undoubtedly be small.

#2 Use Technology LookUp Websites

(Source: https://www.slintel.com/company/5b89165a7c866675e510c378/coursera)

Another way to create a customer list will be to use technology lookup websites such as Slintel.  Check out this blog on how to use Slintel’s website to identify the tech stack of a company. 

Through this method, you can verify if a user is actively using a certain product manually. Another method is to go to the company’s website and manually check all the logos they have listed under their “Our Customers” list. 

By doing a combination of #2 and #1 one can potentially farm a tiny list of customers that you can reach out to. 

#3 Find Customers Using Sales Intelligence Software 

Everyone who strives to get things done quickly and precisely will like this option. With sales intelligence softwares available today, why does one need to put in so much manual effort to achieve the end goal – get customers.

So let me introduce you to a sales intelligence tool called Slintel. With a data provider like Slintel you can have access to precise and ethically gathered data to find customers your product needs and not just prospects. The product tracks the customers of over 40,000 technologies, and helps you find the users of other B2B tech products in seconds.

(Source: https://www.slintel.com/)

Subscribing to Slintel’s professional plan will not only allow you to create your very own list of customers that you can begin to approach but continuously replenish the list to sustain your pipeline.

Wrapping Up

Although this blog outlines a couple of hands-on, manual approaches as well as an automated way to create a customer list/pipeline to sell your product, you need to keep in mind that it is time consuming. With all the technology advancements, regressing back to the manual method, is not just taking one step but a few more steps backward. 

Instead of allocating your time and personnel resources to find customer lists manually, invest in a sales intelligence tool that allows you to find your customers in larger numbers!

Sushmitha Malali

Sushmitha Malali

Sushmitha has been a wanderer most of her life. Having spent her life in a plethora of countries - India, Kuwait, Muscat, and the United States of America, she enjoys learning about different cultures and discovering new languages. She has dabbled in Medical Writing and Education Content Writing. She is an avid reader and when not writing, loves curling up with a book and hot chocolate.

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